Twenty-five years ago, I discovered why some stories grip people and others fall flat.
Joseph Campbell found that every culture on Earth - Greeks, Norse, Aboriginal Australians, Mesopotamians - separated by oceans and millennia, tells the same story.
Same structure. Same emotional beats. Same pattern.
He called it the Hero’s Journey.
What Campbell didn’t know and neuroscience would prove WHY...
When you hear this pattern, your brain releases oxytocin. Your neurons synchronize with the storyteller’s. You literally get on the same wavelength.
This isn’t writing advice. It’s biology.
Next Thursday... a deep dive into how this 50000-year-old pattern shapes pitch decks, AI storytelling, and every founder’s journey.
6000 words. Bring coffee.
